I first caught wind of Third Rail Productions when my ScareHouse friends told me tales of a Steampunk Haunted House in NYC. When I looked them up this year, I discovered that they were developing an even more ambitious piece of experiential theater titled Then She Fell. Based on the life and works of Lewis Carroll, Then She Fell steeps no more than 15 audience members in an intimate setting in which all senses are engaged. Audience members view scenes alone or in small groups and are often encouraged to interact with the performers and their surroundings, even consuming cocktails and confections along the way.
Those of you following my fascination with Sleep No More (and recent writeup of STRATA) will understand why I would be interested in understanding how Then She Fell came about. It seems to me a natural evolution to go from a haunted house to a longer, immersive theatrical experience but this is the first I have heard of it actually happening.
Director and world-building visionary, Zach Morris, paused during a very busy opening week to answer a few questions about this enticing new work.
Glenn: As I understand it, Then She Fell is an outgrowth, in part, from your earlier work on the Steampunk Haunted House. What aspects of the haunt applied directly to Then She Fell? What aspects were completely new, different, and/or challenging?
Zach: Third Rail started the Steampunk Haunted House for two reasons: 1) to continue to reimagine ways that contemporary art and performance could be reframed in alternate , perhaps more accessible contexts and 2) because we have long been obsessed with the idea of ‘world-making’ – creating dense, saturated performance and installation environments that allow our audience to really get lost within a piece. At its heart, Then She Fell is an extension of both of those impulses. It is a next step in our company’s dedication to making performance works in non-traditional contexts and is an opportunity to create a longer, denser, deeper and more multifaceted world for our audiences.
In particular, we are excited about creating an incredibly intimate experience for our audience. One that is multi-sensory, affords more opportunity for exploration, and lasts long enough for the audience to really get immersed in the world.
Glenn: In addition to Lewis Carroll, what material did you draw on for inspiration?
Zach: Really, this piece is borne almost entirely out of our explorations of Lewis Carroll’s writings and, in particular his life and relationship with Alice Liddell- the “real” Alice. The classic Alice texts along with the mysterious and complicated biographies of Carroll and Alice gave us ample fodder to create an intricate, interconnected narrative/thematic web that the audience gets to discover over the course of their explorations.
Glenn: What will you use in the way of sound and music for the piece? Any new compositions? What role did music and sound play in your development of the work? Did the music predate the choreography or vice-versa?
Zach: Sean Hagerty (working with collaborating musicians Isaiah Singer and Brian Olin) have created an amazing, original score for the work. One aspect that’s particularly exciting about the soundscape is that every environment has its own carefully designed mix of audio elements to give every scene, every room its own unique mood. The music was largely composed in response to the themes we were working with and movement material we were creating, though we did have a couple “jam sessions” early on where the musicians were improvising based off of the movement material we were doing, and likewise the performers responded to the sound. As we’ve developed the work, the movement and the music have become increasingly intertwined: choreography adapting to what is happening musically, and vice versa.
Glenn: I know a number of Sleep No More fans who will be attending the show. The folks at Punchdrunk actively avoid comparisons of SNM to a haunted house. Are you still embracing your haunted house pedigree? Are there still elements of horror?
Zach: Then She Fell is, in many ways, a culmination of the explorations we’ve been doing with immersive performance and environmental installation over the last five years. We have always wanted to create a work where our audiences could really explore the immersive worlds we create, giving a deeper experience then the short duration experience that is necessitated by a haunted house format. While Then She Fell is not a haunted house, it is an expanded, deepened, more complex, more lavish iteration of the immersive theatrical experiences that our audiences have come to love in the Haunted Houses of years past.
Glenn: Did Sleep No More’s success inspire or embolden you in any way, or would your current evolution have happened regardless?
Zach: I feel that there has been a surge in immersive performance that’s been bubbling here in NYC for many years– but I’ve really felt it in the last 5 years. I think there are a number of reasons for this, but can only really speak about why Third Rail started working in this form.
Our focus has always been on reimagining ways to present contemporary art and performance…and on listening to the pulse of our rapidly changing culture to determine what the most resonant frames/contexts might be. In our increasingly mediated, digitized world I think that people have started craving real, ‘tactile’ experiences. We spend so much of our lives staring at screens (ostensibly, prosceniums) that when we go to the theater, we sometimes find ourselves craving something different. Third Rail’s interest in creating immersive or exploratory experiences arose from this desire.
I see a parallel movement from a lot of other artists who, like us, have been working in site-specific performance and/or the creation of installation environments. I think that the success of recent immersive/ambulatory projects has everything to do with the fact that audiences have started seeking out non-traditional performance experiences. I see the success of Third Rail’s immersive projects as well as events like Too Shy to Stare, Hotel Savoy, Sleep No More, the Tenant, Accomplice Theater’s various projects (just to name a few!) as an indication of this turning tide.
Glenn: Experiencing such a lavish-looking show with only 14 other audience members seems like a rare treat. Were you ever tempted to “scale up” the show so more people could see it and you could sell more tickets? How did you settle on 15? Do you believe the small-audience model could be sustainable over a longer period of time by ticket sales alone?
Zach: The personal, intimate experience that each audience member gets is at the heart of Then She Fell. It has taken us almost two years to create this work, and most of that was spent figuring out how to create a work where every audience member’s experience was meticulously designed. We hope that it is, as you say a “rare treat” to have this type of experience…and believe that the small-audience model will be something that can be sustained over time.
Glenn: Congrats on the sold out, extended run. Any chance it will be extended further, or re-created again somewhere else?
Zach: The response has been utterly overwhelming and we ARE currently working on finding ways to add more shows so stay tuned! All information about added performances can be found at thenshefell.com
Thanks, Zach. I’ll be attending the show on October 12th and will post a write-up of my experience. In the meantime, some low-spoiler first impressions are available from Dan Dickinson and Kathryn Yu. Both attended a preview as a perk for supporting Third Rail’s Kickstarter campaign for the show.